Insight
January 29, 2025
Enhancing customer experience with onsite brand activations in hospitality and entertainment
by
Cloudline
In the dynamic world of hospitality and entertainment, shaping customer purchasing behaviour is key to maximising revenue and enhancing guest experiences. Brand activations (deliberate, creative strategies to promote products) play a pivotal role in driving strategic purchasing decisions. Whether physical or digital, these efforts create opportunities to influence customer choices, foster brand loyalty, and boost sales.
Traditional brand activation tactics
Onsite activations in hospitality venues often rely on physical branding tools to encourage consumption. Branded beer mats, customised glasses, or even eye-catching beer pumps can transform an ordinary drink purchase into a memorable brand interaction. These tactics create subtle yet effective nudges, encouraging customers to opt for specific products.
Digital transformation in brand activations
As the industry continues to evolve, digital channels are amplifying the impact of traditional activations. The shift to digital spaces allows businesses to influence guests at every touchpoint of their journey. Examples include:
- Digital signage screens: Strategically placed throughout a venue, these can showcase promotions or highlight seasonal products.
- In-app placements: Perfect for promoting high-margin menu items or pairing suggestions directly within a mobile ordering app.
- Email receipts: Post-transaction marketing opportunities to nudge customers towards loyalty programmes or future purchases.
- Wi-Fi landing pages: Serving as digital real estate to promote products or events before customers connect to the network.
How Cloudline amplifies brand activations
Our platform takes brand activations to the next level by seamlessly integrating promotional tools into your digital ecosystem. With Cloudline, hospitality businesses can:
- Promotion notices: Highlight discounts, seasonal offers, or top products in-app or during the ordering process, ensuring maximum visibility at the point of decision-making.
- F&B carousel tiles: Showcase rotating images of popular menu items or partner brands directly on the app’s home screen to entice guests.
- Enhanced menu item images: Create compelling visual content for your menu items to encourage upselling and increased order volumes.
The impact on customer engagement and revenue
With Cloudline, businesses leveraging digital brand activations see an uptick in guest engagement and an increase in revenue. Studies show that well-placed upselling strategies can lead to a 21.6% increase in Food & Beverage (F&B) spend. By blending traditional and digital strategies, our tools make it easier to build customer loyalty and optimise spend per visit.
Sustainable marketing with digital solutions
The environmental benefits of digital brand activations cannot be overstated. By reducing reliance on printed materials, such as paper menus or posters, you minimise waste and contribute to a greener planet while retaining the ability to adapt marketing messages in real-time.
Are you looking to transform your venue with impactful brand activations?
Get in contact with our team today and learn how our cutting-edge platform can help you create memorable guest experiences while driving revenue.
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