Customer Relationship Manager
A customer relationship management (CRM) and business intelligence tool that provides an in-depth understanding of your visitors' behaviours and interactions, and informs your sales, marketing and operations strategies.
Why choose Cloudline?
Cloudline has years of experience in generating tangible results for businesses through an innovative, modular and customisable app – here’s why our customers trust us to accelerate the growth of their business:
Visitor marketing data collection
Collect valuable data on how your visitors interact with your attractions and experiences, to optimise your marketing and re-engagement strategies and ensure that your visitors return time and time again.
Optimised for performance
We believe innovation is at the heart of every business' long-term success. That's why we're constantly rolling out and testing new features to optimise your operations.
First class customer support
Your visitors are our visitors. Cloudline offers same day support for when things don't go as planned.
No Installation
Use the Cloud-Based Customer Relationship Management System (CRM) on any web enabled device, without the need for lengthy installation processes.
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Segmentation
Cloudline's Customer Relationship Management (CRM) platform, designed for the leisure and hospitality industry, allows you to group your visitors by spend, number of visits and onsite preferences. Create targeted, personalised marketing campaigns to improve retention rates and the Lifetime Value of your guests.
Identify your target audiences and build informed, data-driven acquisition strategies that reach the right people, to increase revenue and build your brand.
Segmentation also helps your teams:
- Identify purchasing patterns that can help you refine your menus, forecast your revenue and inspire new packages or deals to provide upsell opportunities.
- Understand who your top spending customers are and provide them with incentives to keep visiting your venue, or use your data to identify who you should be targeting with your acquisition campaigns.
- Segment your visitors based on loyalty metrics to inform your membership options and encourage repeat visits.
- Reduce customer churn through re-engagement campaigns. Spot when your loyal customers are making less visits to your venue and target them with discounts and incentives to return.
360° customer view
It's easy to make assumptions when it comes to what visitors want and need from your attraction. Use Cloudline's CRM to drill down into key guests and understand what they value most about your site. Eliminate undersubscribed events, make the most of your highest-performers and grow your business by making data-driven strategic decisions.
This also helps you:
- Plan ahead and forecast revenue generated from different events, attractions and food and beverage outlets within your venue.
- Measure the performance of new events or attractions and create test and learn plans to find the perfect offering for your audiences.
- Support your customer service teams and understand where experiences could be improved.
- Notify customers when their seasonal favourites are back in operation.
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Understand what makes your visitors tick!
Cloudline's intuitive CRM system makes it easy to understand visitor behaviour and drill down into what's working and what isn't at your attraction. With flexible dashboards and advanced reporting tools, it's never been easier to track performance and use your data to drive business growth.
Cloudline's CRM reporting tools enable you to:
- Track the performance of different units and experiences onsite and see where you're winning and losing.
- Identify trends in different segments of your audiences and design your schedules, menus and offering accordingly.
- Understand key experiences critical to customer retention and acquisition and easily prioritise these when building your annual budgets.
- Delight your customers by offering a unique experience that is specifically designed based on their behaviours and preferences - no more guessing and missing the mark!
TESTIMONIALS
Our customers love us
NICK DE CANDOLE
ThEIR PLATFORM AND TEAM HAVE DELIVERED EXCEPTIONAL VALUE
We began working with Cloudline in June 2020, both their team and platform have delivered exceptional value to our business over the period. The platform & app have been well received by our visitors with 9/10 stating it improved their visit.
January, 2022
PAUL BARRAN
Implementation & Support Has Been Excellent
Cloudline has helped us expand our existing business and overcome a stagnation by enabling us to seamlessly sell more F&B to members and visitors through new digital channels at our driving range and golf club.
January, 2022
Ollie Greenhalgh
wE GOT SET UP AND WERE SERVIng CUSTOMERS ON THE SAME DAY
We began working with Cloudline in August 2021 as a drop-in replacement for Dines. We got set-up, implemented a new feature needed for our workflow, and were serving customers on the same day. We had a great experience and look forward to operating our future events using their platform.
January, 2022
Caroline Cooney
Always OFFERs FANTASTIC SUPPORT
Cloudline has been brilliant with the setup of this all and always offers us such fantastic support.
January, 2022
Any Questions? Get in touch!
If you have any questions about our product, company, or whether we can be of help to you, please don't hesitate to get in touch with us. Someone from our team will get back to you within 24 hours* with the information you need, or to organise a demo if appropriate.
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